After less than six months away from WWE, Vince McMahon returned to the promotion at the start of 2023. Not to retake charge of creative, although apparently he had a hand in making Brock Lesnar vs. Omos happen, but to oversee a potential sale of the company he and his family has run for generations. As for who might want to take WWE off McMahon's hands, it's possible a once-long list of suitors has been whittled down to just two.
Then There Were Two
Some of the hypothetical frontrunners when McMahon returned and his intention to sell was seemingly confirmed included Fox, Disney, and Comcast. However, according to some recent comments on Wrestling Observer Radio, major media companies like those don't appear to have expressed an interest in owning WWE, even though some of them have been working with the promotion for a number of years.
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That may well be due to what appears to be an inflated price tag allegedly being touted should someone want to be lucky enough to be WWE's next owner. McMahon appears to be asking for $9 billion for the promotion if rumors and reports are to be believed. It has been stated in the past that WWE is worth around $8 billion, and while an extra billion might not seem like much, it's a pretty significant markup if that is what McMahon is asking for.
Saudi Arabia And Tony Khan
A group that can definitely afford to throw an extra billion at WWE if that's what's necessary is Saudi Arabia's Investment Group. WOR believes the group is one of the two parties likely left in the running right now, and that the inflated price might well be down to WWE and Saudi already agreeing on a price. Even more interesting is the other party seemingly still interested in buying WWE might well be Tony Khan.
More specifically, Khan and his family. Khan has expressed interest in buying WWE if that were a possibility. However, unlike the Saudi Investment Group, even with the Khan family's billions, they would need to rally around and convince a few partners to get in on the WWE sale with them to hit that $9 billion asking price. Khan clearly has a good relationship with Warner Bros. Discovery through AEW's TV deal. Perhaps that could be the key to the Khans owning WWE in the near future.
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