Highlights

  • WWE's flagship show, Monday Night Raw, is up for negotiation with potential suitors including Warner Bros. Discovery and Amazon.
  • The Sports Business Journal predicts that Amazon, with its focus on capturing a young male demographic, may secure the rights to WWE Raw, which could have significant implications for the future broadcasting landscape.
  • WWE's recent merger with the UFC and its successful deal with NBCUniversal's USA Network for "SmackDown" solidifies its partnership and sets the stage for a lucrative new rights deal. Multiple players are in the mix, making WWE a hot commodity.

In what could be a pivotal time for WWE, one major publication is making a bold prediction when it comes to the future of Monday Night Raw. As WWE forges forward with their television rights negotiations, top executives from the wrestling powerhouse recently convened in New York to discuss a potential deal with Warner Bros. Discovery for the flagship show. But, it might not be Warner Bros. who makes the highest bid.

While the meeting was said to be positive and brought together key figures such as WWE president Nick Khan, chief content officer Paul “Triple H” Levesque, TKO Group Holdings president Mark Shapiro, and WBD chief revenue and strategy officer Bruce Campbell, another company may swoop in and land the deal, according to the Sports Business Journal.

cm punk cutting a promo on raw

Speculation is rife about potential suitors, with SBJ predicting that Amazon might secure the rights for WWE Raw. Their opinion is that the prospect of Amazon acquiring these rights aligns with the company's strategy to capture a young male demographic, offering growth potential in Prime subscriptions while expanding its live programming on Prime Video. The deal, if materialized, could have significant implications for the future landscape of WWE's broadcasting.

WWE's recent merger with the UFC, forming TKO Group Holdings under the Endeavor umbrella, has heightened the stakes in these negotiations. Notably, WWE successfully closed a five-year, $1.4 billion deal with NBCUniversal's USA Network for the TV rights of "SmackDown." NXT also landed a new television deal. The company has brought back a big-name player in CM Punk and is teasing The Rock for WrestleMania 40. Frankly, the roster is deeper than its ever been. All of that is great for WWE who is looking to cash in on a new rights deal.

triple h and the warner bros. logo
Related
Warner Bros. Is The Current Favorite To Secure A Deal For WWE Raw's TV Rights
A deal will be revealed any day now, and it's entirely possible, even pretty likely, that the same company that owns AEW's TV rights will pick up Raw.

This Is Not Confirmed, But Just An Opinion By SBJ

However, the fate of "Monday Night Raw," which has been a staple on USA Network for over 30 years, remains uncertain. A move to a new home in the coming year seems likely.

As WWE navigates these negotiations, we're bound to hear there are multiple players in the mix. From Warner Bros. Discovery to Amazon and others, WWE is a hot commodity and the company is bound to sign a megadeal that could be a big win for fans and shareholders.